How well do you know the CBD products you are purchasing?
In a recent study by Leafreport, it was found that 60% of tested hemp products contained the incorrect amounts of CBD, CBN, or melatonin. 52 products were tested, with each being given a ranking from A (results were within 10% of what is stated on the label) to F (results differed by over 30%). The products used in the study came from a wide range of brands across the United States, giving us a broad picture of what is going on in the industry.
Out of the products tested, brands like CBD American Shaman, Plain Jane, and Elevate CBD all received an A rating. While all three brands are well known, they also show why they are leading the pack. Education, transparency, and quality are key factors in running a hemp brand that will withstand a rapidly changing market.
Brands like Charlotte’s Web, Nature’s Script, and SunMed followed close behind with grades ranging from B to C. However, several brands trailed far behind the pack with an F rating.
Overall, the study found that 40% of the products tested received an A rating. A combined 50% received either a B or C. And while only 10% received an F rating, it is still a high number, giving good cause for concern.
Studies like the one published by Leafreport highlight a need for consumer education and a demand for accountability in the market. While quality brands have a focus on educating their consumers and leading by example, fly-by-night brands prey on those who may not know how to see through the deception.
Consumers should make sure they know how to spot a suspect product. With all of the information that can be thrown around, it can be hard to decipher what is real and what is not. Thankfully, there are a few key things each individual can do to ensure they are purchasing a quality product.
One of the largest key factors in determining the quality of a product is the Certificate of Analysis (or COA for short). This is the testing results from a third party laboratory that will detail information such as CBD and THC potency, the terpene profile, and any contaminates found within the product. Stores should carry up to date COAs for all products and be able to provide them upon request.
The next thing to look for is the brand’s contact information. Who will you reach out to if you have a question or concern about the product? Information like phone numbers, email addresses, and the location of the brand’s headquarters are all common information quality brands offer. Most brands will also allow communication through their social media channels to help streamline the assistance process.
Finally, consumers should always see what others are saying about the product. Reviews are an easy way to help determine how a product works without trying to see through marketing campaigns. It also allows consumers to become aware of any potential side effects or what others loved about the product. However you look at it, reviews are a valuable tool for shoppers trying to find a quality hemp product.
Leafreport’s study is an eye-opening look at the hemp products filling the shelves of American stores. Even though the hemp market is regulated by federal and state regulations, consumers still need to be aware of the quality of the products they are purchasing. There is a demand for brands to promote transparency and education to continue to evolve and thrive. By doing so, brands can establish a relationship with their customers built on trust and goodwill.