Picture this: you have just purchased a hemp product. You take it home, and while opening it, you find a QR code on the label. What is it for? What does it do? Is it even important?
QR codes can be a useful tool when it comes to industry compliance. Reputable hemp brands will use them for a variety of different tasks. These little squares can tell you a lot about the hemp product in your hands, including:
Linking to the Certificate of Analysis
QR codes provide one of the easiest ways to make sure shoppers can access the Certificate of Analysis (or COA for short) of a particular product. Every legal and compliant hemp product will have the results of a third-party testing lab tied to it. By using a QR code, it places this important information directly at your fingertips.
COAs can provide a lot of information about a product. For example, they contain information on:
- Any presence of pesticides, herbicides, or heavy metals
- What cannabinoids are present in the product
- The date the product was tested (giving you an idea of the product’s age)
COAs are a valuable tool for shoppers of any experience level. Using QR codes is just one of the several ways this information can be found. Other ways include the laboratory or brand’s website, and hard copies kept by the store selling the product. However, QR codes provide shoppers with an easy and convenient way to access COAs with the touch of a few buttons.
Product Use Instructions
Have a new product that you are not quite sure how to properly use? A QR code on the packaging may contain some answers. This is a great way that brands use technology to make education more readily available to their customers.
The QR code could direct customers to a video or written instruction on how to use the product. This option is a fantastic upgrade from the written instructions that come inside the packaging. With a QR code, there is no paper that can be lost or destroyed! The product use instructions are right at your fingertips.
Company Contact Information
Have a question or concern about the product that you purchased? The QR code on the label could be a way to get in touch with the company that made it. Reputable brands want to make sure that the individuals purchasing their products can get in touch if they have any questions or concerns.
Company contact information can appear in several different ways. Some of the most common include (but are not limited to):
- Email addresses
- Phone numbers
- Physical addresses
- Social media handles
Company contact information is an important part of choosing a quality product. By using a QR code, brands are ensuring that their customers have an easy way to access contact information. Depending on how the QR code is set up, it could contain one method of contact or multiple. Using a QR code can also mean the brand that produced the product can keep their contact information up-to-date easily and conveniently for their customers.
The Bottom Line
QR codes are a great and versatile tool that can benefit hemp enthusiasts of all experience levels. Whether it is the contact information for a company, instructions on how to use a product or COA information, QR codes help shoppers understand the product they hold in their hands. When it comes to education regarding hemp and all the wonderful products that can be made from it, reputable brands will use any tools available to make sure their customers can shop with confidence.