CBD Drinks In The Summer Heat

There are several things CBD shoppers can do to make sure they are choosing a quality product. First and foremost is checking the Certificate of Analysis, or COA for short. A COA is the results of third party testing to verify information about a hemp product including;

• Potency
• Terpene Profile
• Verification of no heavy metals or other potentially harmful contaminants.

While brands will often have their current COAs available on their website, the store the item is purchased from should also have a copy of the COA on hand.

Secondly, look at the packaging. A quality hemp product will not contain labeling with words such as “treats” or “cures”. Terminology such as this is prohibited by the FDA and other regulatory bodies. Labels should also include information such as the brand’s contact information, suggested serving size of the product, and ingredients.

Oftentimes, brands will also provide more in-depth information for their customers via pamphlets or blogs directly on their websites. This information provides transparency and allows their customers to learn how to use new products.
Third, what are other people saying about the product in question? Reviews can be a valuable tool for shoppers looking to try a new product. This is especially true with CBD beverages. CBD oil can impact the flavor and texture of the beverage, giving a different experience compared traditional drinks. Reviews can give shoppers insight into what others liked or disliked about a product.

Reviews can also warn shoppers away from poor quality products. Many fly by night companies will have an unusual amount of negative reviews or no reviews at all. Oftentimes, they will erase reviews in areas like social media or the site where the products are advertised to prevent people from avoiding their products.

Finally, look at how the brand interacts with its consumers. Do they respond to reviews or comments on their social media? Do they strive to resolve complaints or problems shoppers experience with their products? If they do, then it is a sign of brand transparency and establishes trust with consumers.

These kinds of interactions can be found in many different places. Online retailers, Google, social media platforms, and even sites like Reddit have reviews and stories shared by those who have purchased the product in question. Quality brands will even be vigilant in searching for negative customer experiences to see how they can make the next customer interaction satisfactory or remedy the current situation.